specialist properties for residential power
The default
The problem
What this is
This video
Play 01
Exact-match domains. The page is the property.
Play 02 · finer geo
Play 03 · utility territory
Outage maps already trained the searcher.
Play 04 · time-boxed
Play 05 · three SERP surfaces
Play 06 · how you get paid
The worked example
Six intents · one vertical
The matrix · one commuting shed
Six intents. Twelve named places. Seventy-two isolated properties.
Rules · non-negotiable
Intake
Cost · be boring
Build order
Same plays · other trades
The only sequence
Prove one. Then the map fills itself.